Alcopops: Youth Drinking Epidemic
"Alcopops" are the youth drinking epidemic. Alcohol companies are marketing these to teens. Underage drunk driving and having your blood alcohol over the legal limit could result in a DUI conviction.Check out how the youth drinking epidemic “alcopop” impacts your blood alcohol content in this interactive infographic.
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What's an alcopop?
Underage drinkers consume 17.3% of all alcohol sold and 47% of all alcopops sold.
Alcopops are sweet, sugary beverages that look and taste like soda-pop, lemonade, punch or tea, but contains alcohol.
Companies market these "starter drinks" to appeal teens.
Alcopops have between 4-8% alcohol by volume.
Who drinks Alcopops?
Mostly underage teens. Typically alcopops are marketed to look like familiar drinks to kids. They come in colorful child oriented packaging and are made to look fun, sexy and cool.
20% had their first drink of alcohol other than a few sips, before age 13
Youth who start drinking by 15 are 4 times more likely to become alcohol-dependent than those who wait until 21.
What is BAC?
BAC stands for blood alcohol content and it is the number of milligrams of alcohol per milliliter in your bloodstream. BAC is the determining factor identifying the legal limit for driving. BAC also is used to characterize levels of impairment.