Aug

18

NHTSA Launches Anti Drunk Driving Campaign

By Mary Ann

The U.S. Department of Transportation (DOT) released 2005 statistics on DUI accidents this week. The total number of alcohol-related traffic deaths in 2005 was 16,885–virtually unchanged from 2004’s 16,919.

The data did indicate that 23 states and Puerto Rico had decreased their alcohol-related traffic fatalities during the preceding year.

In conjunction with the report,the National Highway Transportation Safety Administration announced a “massive new advertising blitz and enforcement crackdown.”

The $11 million media campaign will be aimed primarily at young men, since statistics showed that 58% of all alcohol-related traffic fatalities involved male drivers between the ages of 21 and 44.

The Department will also work with thousands of police agencies combat drunk driving, including enhanced DUI enforcement.

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