Mothers Against Drunk Driving and the Miss America Organisation has launched a national partnership between MADD and Miss America 2006, Jennifer Berry to reduce DUI. As a new MADD Spokesperson, Ms Berry will promote her platform Building Intolerance to Drunk Driving and Underage Drinking. In 1999, a teenage friend of Ms Berry died when the underage driver of the car in which she was a passenger lost control of the car and crashed. The teenagers had been drinking at a nearby lake and were headed to another party. The other teens in the car were uninjured, but Ms Berry’s friend did not have her seatbelt fastened.